TIME article outrages those against animal cruelty

TIME for a resignation?

I used to think TIME was a reputable magazine and source of news. I had placed it into the same category as National Geographic, ABC, or Huffington Post.
This was until my partner posted on Facebook this article entitled Australians Are Trying to Decide if It’s O.K. to Swear at Sheep.

 What this TIME article is glossing over and trying to trivialise is the PETA expose of the widespread abuse and mutilation of sheep in the Australian wool industry.

My own thoughts on the issue and its initial response can be found in my post; PETA Wool Exposé.

How the 'TIME Staff'' could watch those videos and read that report and then write a story without expressing disgust at the physical abuse, astounds me. 
The story focuses on swearing at the sheep, and does not address the seriousness of the other abuses uncovered.

I have contacted TIME for an explanation and asked for those TIME staff to be fired or make a public apology and am awaiting a response.
If i had a TIME subscription i would be canceling it.